How to Join

To join SVTA, you may click on the 'Apply Online' option below or complete the PDF application to send in with your payment. 

If your are looking to renew your membership, the bundle administrator for your business may do so online at any time, or you may download and complete the form below. Invoices for membership are sent in early June; the membership year begins July 1.

Membership Levels

Class A - $1,500 - Major Attractions or any other business type wishing to invest at this level.

Class B - $360 - Attractions, Events, Restaurants, Vineyards, Breweries, Farm Markets, Gift/Antique/Retail Shops, Outfitters/Stables, Golf Courses, Shopping Centers, Educational Institutions, Chamber of Commerces, Towns.

Class C - $600 – Tourism Offices (DMOs/CVBs)

Class D – $360 - Specialty Lodging - Bed & Breakfast, Campgrounds, Cabins, Cottages, Individual Vacation Rentals

Class D – $420 - Traditional Lodging - Hotels, Motels, Multiple Property Rentals (add-on properties 1-2 at full price; 3-5 $275 each; 6+ $250 each)

Class E - $50 - Patron - Individuals interested in supporting the mission of SVTA.

Class F - $250 - Associate - Travel agencies/tour operators, publishers, commercial printers, graphic/web design firms, PR/marketing agencies, brochure distribution services, travel industry service providers, real estate agencies, and financial institutions. 


Benefits of Membership

All members are afforded the following benefits:

  • Custom-designed web page on, the official site of the Shenandoah Valley with more than 175,170 unique visitors and over 770,000 page views annually.
  • Listing in the SVTA Shenandoah Valley Destination Guide, with 150,000 in print and online distribution through an e-guide. The publication is supported by a robust distribution program, statewide and nationally. Listings vary as indicated below by membership levels:
    •         Class A - 600 characters, including spaces. 
    • Class B - 240 characters, including spaces.
    • Class C - 480 characters, including spaces. 
    • Class D / Specialty - 240 characters, including spaces.
    • Class D / Traditional - 240 characters, including spaces.
    • Class F - 240 characters, including spaces.
  • Representation at the annual American Bus Association Marketplace. Leads provided to members via member site. 
  • A professional public relations agency conducting consistent media outreach and representing the Shenandoah Valley at the annual MATPRA Media Marketplace (Mid-Atlantic Tourism Public Relations Alliance).
  • A comprehensive social/PR media calendar incorporating Virginia Tourism themes. Highlights include featured events, attractions, and destinations promoted via Facebook tile ads, online banner ads, and media pitches. 
  • Representation via the Destination Guide at 12 consumer trade shows reaching over 1.1 million potential travelers. 
  • Cooperative advertising opportunities. 
  • Networking and educational opportunities through SVTA meetings and events. 
  • SVTA VIP Attraction Card(s) (valued over $750). Number of cards varies based on member level: 
    • Class A (6), Class B (2), Class C (3), Class D (2), Class E (1), and Class F (2).



Copyright © 2023 Shenandoah Valley, Inc.  |  |  Office 800.847.4878

Shenandoah Valley Travel Association  |  PO Box 261  |  Luray, VA 22835

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