SVTA 2024- 2025 Executive Committee

President - Sergei Troubetzkoy 
Patron 
Ph. (540) 521-7188  
tourismczar@gmail.com

President Elect - Mary Bayer
Jackson Hotel Management
Ph. (540) 422-0997
mary@jhgmtg.com   

Vice President Northern Region - John Shaffer
Luray Caverns, P.O. Box 748, Luray, VA 22835
Ph. (540) 743-6551
john.shaffer@luraycaverns.com  

Vice President Southern Region - Nathan Garrison
Town of New Market, 9418 John Sevier Road, New Market, VA 22844
Ph. (540) 740-3432
n.garrison@newmarketvirginia.com  

Vice President At Large - Helen Morton
Delaware North at Shenandoah National Park, 26 North Broad Street, Luray VA 22835
(540) 217-6131
hmorton@delawarenorth.com 

Vice President Class A - Julie Armel
The Museum of the Shenandoah Valley, 901 Amherst Street, Winchester, VA 22601
Ph. (540) 662-1473  ext 225
jarmel@themsv.org 

Secretary - Katie Campbell
Retro Hospitality, 23 W. Broad Street, Suite 402, Richmond, VA 23220
katie@retrohospitality.com  
Ph. (540) 230-8997

Treasurer - Joe Grandstaff
Patron, Harrisonburg, VA 22801
joegrandstaff@comcast.net 

Past President - Steve Everidge 
Shenandoah Tours, 17 Terry Court, Suite A, Staunton VA 24401
(540) 885-1528
travelguy2@comcast.net  

SVTA 2024-2025 Board Members

Dennis Lynch, Shenandoah Valley Music Festival
SVMF@musicfest.org

Jeremy Linaburg, Wholesome Media 
wholesomedia@gmail.com      

Matt Ream, Massanutten Resort
mream@massresort.com

Stephanie Duncan, Harmony Harvest Farm
stephanie@floralgenius.com

Janel Lavarie, Wolf Gap Vineyard & Winery
janel@wolfgapvineyard.com 

Dave Parker, Virginia Tourism PMAP Coordinator
DParker@virginia.org  

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