Thursday, September 14, 2017
Join us at the 27th annual Pigmentation Prognostication (PowWow)
at The George Washington–A Wyndam Grand Hotel
[130 Piccadilly St., Winchester, VA • 540-678-4700].
Registration deadline is COB, Thursday, September 7th.
Schedule of Events:
3 p.m. Registration Begins
3:30 p.m. Business/Membership Meeting Begins
SVTA Marketing and PR Update – Kathy Moore, Moore Public Relations
2018 Shenandoah Valley Travel Guide Update
Ask-the- Expert Panel featuring:
Steve Everidge, Shenandoah Tours: Selling to Group Tour Operators.
What are the most effective ways to market your property to a group tour
operator? Steve will also share tips on the most effective methods of
follow up to group tour leads.
Dave Parker, Highway Information Media: The Power of Brochure
Distribution and Marketing at Virginia’s Welcome Centers and Rest
Areas. Dave will detail marketing success stories at state welcome centers
and answer questions about HIM programs.
Kiley Wonn, Assistant Manager, Virginia Welcome Center at
Manassas: What are Virginia’s Visitors Looking For? Kiley will give the
inside scoop on what people stopping into the state welcome centers are
asking about. She will also share data from the Clearbrook and Manassas
Bring your questions for these tourism experts!
4:45 “A Fairy Tale Extravaganza” Musical Performance from students in Shenandoah Conservatory’s Musical Theatre Class of 2018. Enjoy an upbeat performance of Disney classics and today’s favorites, including music from Cinderella, Beauty and the Beast, Tangled, Frozen and more!
5:15–6:30 p.m. Networking, Silent Auction, and Pigmentation Prognostication (guesstimate the exact day, hour and minute the Valley’s laves will reach their peak fall color)
Attend the Member Meeting Only: No fee.
Attend the Member Meeting & the Pigmentation Prognostication Social: $25 per person;
includes hors d’oeuvres and 2 drink tickets.
Questions? Please call SVTA at 540-740- 3132